Millennials and Botox: Why More are Starting Younger

Since it was first introduced, the most common age to start Botox injections has been the mid to late 40s. However, millennials, who are now in their early 20s to mid-30s, are choosing the treatment more and more frequently. Since 2010, the American Society of Plastic Surgeons has reported a 28% increase in Botox patients who are in their 20s. Here are a few reasons why millennials are starting Botox younger.


The most common use for Botox is to soften wrinkles that are already present and look worse if you squint, frown, or smile. Obviously, this does not generally apply to patients who are in their 20s or 30s. Even if fine lines are present, they are typically not severe.

However, Botox can be used to prevent wrinkles from developing in the first place. By calming the muscles that cause dynamic wrinkles through the forehead or around the eyes, millennials can prevent deeper wrinkles from developing.

Of course, some patients will have noticeable wrinkles in their late 20s or 30s. For these patients, Botox can be a good option to reduce the appearance of these lines.


In today’s social media age, the stigma around cosmetic procedures, including Botox, is shrinking. Millennials are more likely to choose Botox younger because they are less likely to feel negatively toward cosmetic procedures, and their peers are more open about having injections. In addition, millennial patients are more likely to take selfies often — meaning they are more aware of changes in their face over time and more open to finding preventative botox near me.


The minimally invasive nature of Botox appeals to millennials, who are accustomed to instant gratification. The limited downtime and instant results of Botox fit seamlessly into millennials’ busy schedules.

In addition, having Botox injections early can help millennials avoid needing more aggressive procedures later in life to address signs of aging, such as intense chemical peels or facelifts. Botox injections are fast and nearly painless, allowing patients to avoid more extensive procedures in the long run.

Botox is also a temporary treatment, so many millennials feel comfortable trying it even if they’re not sure they’ll prefer the results over the long-term. In general, Botox lasts three to four months, but patients can choose to have maintenance injections to keep up their results.

Finally, like patients of all ages, millennials appreciated that Botox is safe. Especially when patients seek treatment from qualified professionals, Botox injections have very few risks. After injections, some patients may have mild redness or soreness at the injection site, but complications are rare.


The primary reason why millennials choose Botox is the same as patients in other generations: the treatment is highly effective. Whether you want to have Botox to prevent fine lines and wrinkles or to reduce the appearance of lines that are just beginning to show, Botox’s results are effective.


To learn more about Botox and to see if the treatment is right for you, schedule a consultation with one of our expert injectors. Wisconsin Vein Center and MediSpa is a Platinum Provider of Botox, so you know you are in the best hands. Call our Pewaukee office at (262) 236-5179 or request your appointment through our online form.

Owner / On-Site Medical Director at Wisconsin Vein Center & MediSpa | Website

Dr. Deborah Manjoney is a board-certified surgeon and physician with extensive training, including cardiothoracic surgery. She founded the Wisconsin Vein Center & MediSpa in 2002, where she specializes in vein treatments and minimally invasive aesthetic procedures. Dr. Manjoney is nationally recognized, having spoken at conferences, received awards, and contributed to medical publications.